How case studies show off your diverse appeal
Does your business have diverse appeal?
How do Case Studies show off your business’s diverse appeal and varied client base?
Do you sell both B2B and B2C?
Do you cater for private consumers as well as commercial organisations?
Does your product also have industrial applications?
Is your product likely to be sourced by contractors, for use in or resale to a consumer market?
Simple product, multiple applications
One of my clients, Streme UK, is a manufacturer of insect-, pollen-, and UV-screen solutions for domestic, commercial and industrial applications.
Although simple Streme’s product is feature-rich. It solves a variety of problems for pet-owners, hot offices, hygienic kitchens, UV sensitivity, preventing snow drifts and even hay-fever sufferers!
As a result they know a lot about home-owners’ specific requirements. They also help commercial kitchens comply with statutory health and safety regulations. And, being the UK’s premier mesh specialist, they have an excellent track record in assisting industrial manufacturers with solutions to improve their product effectiveness.
Streme’s product offering is pretty much used in the same way by everyone who purchases it. Nevertheless the installation contexts vary widely. This means that the company has a huge amount of understanding about their product, its installations and the needs of a wide variety of clients.
Bringing products to life
Using Case Studies truly brings their product to life as they describe how such a straightforward product has brought such diverse benefits.
By giving their customers a voice they are effectively letting the product sell itself. Everyone is raving about the quality of Streme’s screens and the ingenuity and problem-solving ability of the Streme team. Meanwhile the staff at Streme can stay focused on product innovation and customer service.
If you have a straight-forward manufactured product with multiple applications and benefits then Case Studies really help you show off your diverse appeal and value.