Top 7 ingredients for multi-sector writing
A writer doesn’t need to be steeped in a sector in order to produce coherent and pertinent copy and content about it.
In fact, a big part of my ethos as a writer is that I have no particular sector baggage. This enables me to excel at point number 4 below. Being able to take the helicopter view of a sector’s communications strategy is easier when your nose isn’t pressed into its operational coalface.
Multi-sector writing across even the most complex industries and businesses requires little more than the following skills and expertise:
- Keen appreciation of an organisation’s aims, objectives, and style
- Clear understanding of its audience’s information needs
- Ability to mimic the required tone in writing
- Fearless curiosity to ask the questions no one else will
- Deep interest in telling the story of the people involved
- Laser focus on the linguistic building blocks from which messages are made
- A craftsman’s eye for perfection in the structure and deployment of language
Even the most complex sectors, such as engineering, technical and scientific services, require the same elements within their content in order to communicate effectively. Good writing sweeps away doubt and confusion. It informs, educates and brings about new understanding and awareness.
You may not realise how fascinating the world of manufacturing, education, technology or science is until you’ve read some great content about it: something that brings it to life, shows how problems are being solved, and who’s passionate enough to solve them.
Read my latest blogs in the worlds of education here, here and here. Find my latest success stories in UK manufacturing here.