What is a Knowledge Centre?
A Knowledge Centre… …is a form of ‘inbound marketing content’. Specifically it is an area of your website dedicated to answering the questions that your prospects are searching for in your sector. Not the questions you think they should be asking. Nor the questions that you want to answer. No. I mean the actual questions…
What is a Lead Magnet – and how do I produce one?
A description of what a lead magnet is, what it’s used for, example titles for your lead magnet, and where to start in producing one
Article for Entrepreneurs’ Circular
Here’s a piece that was published in August 2020 by Entrepreneurs’ magazine The Circular: How to use Case Studies to win new business Selling is hard, right? You are an entrepreneur. Sales are your raison d’être. You want to make money. And you want to serve your customers with your knowledge and expertise. But selling…
Customer-focused marketing – what is it?
Three key ways to implement Customer-focused Marketing in your business.
What’s included in a Premium Case Study?
A Premium Case Study includes everything you need to get your customers’ success selling for you asap. And what’s that? Basically it’s the complete Case Study narrative AS WELL AS an abridged version. The full version is derived from a thorough briefing process and an in-depth interview with your customer. The abridged version is in…
What are the advantages and disadvantages of Case Studies?
Like most things in life the advantages and disadvantages of Case Studies need to be carefully weighed. And like most things in life there are advantages and disadvantages to Case Studies too! But we believe passionately and whole-heartedly that the advantages vastly eclipse the disadvantages when Case Studies are done well. Doing Case Studies well…
Case Studies or Use Cases?
The difference between Case Studies and Use Cases is the difference between what is real and what is possible. Case Studies are real life, retrospective accounts of real projects that you have delivered for real customers. Use Cases are examples of how a product or service might be deployed. So in that sense Case Studies…
What are some Case Study questions?
Here are some Case Study questions to consider and explore: Your customer background and nature of their business proposition What challenges do they face? What was the problem they engaged you to solve? What was the first step you took? Identify up to three snags or snafus that emerged during your working partnership. Describe what…
How have Case Studies helped your clients?
How do Case Studies help our clients? Here are 10 things that work out well for clients as a result of investing in Case Studies: Greater clarity in their Value Proposition Greater confidence in their delivery capability Customer-endorsed services Strong partnerships Enhanced, relevant and relatable marketing collateral Customer-focused marketing Easier, quicker sales Improved staff morale…
Where can I read a Case Study about the Case Study process?
You can read not one but two Case Studies about the Case Study process right here. It’s only fair that Case Study Writer practices what it preaches – and makes sure there are no barefoot cobblers about! Case Study One First up, here’s what Dominic Tyler of Junari Ltd said about the Case Study process…